Our head designer was reading a magazine article about The Box, a gimbap joint near Anguk Station that sells gimbap at prices beginning at KRW 5,000 a roll.
Intrigued, I popped by there today and had, with due respect to Joseon Gimbap, the best gimbap I’ve ever eaten.
You’re looking at half a roll of Gyedong Gimbap made with fertilized eggs laid by humanely raised chickens in Jecheon and half a roll of Hanwoo Beef Gimbap with beef from Yeongju.
It’s a small, small place in the alley just right of Jongno Police Station. If a better gimbap roll exists on this planet of ours, I am unfamiliar with it.